Pfuhl, Fabian Von erlaubter Verkaufsförderung und strafbarer Korruption. Lauterkeitsrechtliche Analyse der Wertreklame gegenüber Weiterveräußerern und Leitfaden für die werbende Praxis
2010. XIX, 193 pages. GEuWR 35
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Fabian PfuhlVon erlaubter Verkaufsförderung und strafbarer KorruptionLauterkeitsrechtliche Analyse der Wertreklame gegenüber Weiterveräußerern und Leitfaden für die werbende Praxis
[Unprohibited Sales Promotion and Indictable Corruption. An Analysis of Sales Promotions Directed at Resellers from the Perspective of the Fair Trade Law and Guidelines for Advertising Practice.]Published in German. Manufacturers of goods have long been aware of the fact that it can be more effective to direct their advertising at the commercial level rather than to approach the consumer directly. This results in a legal and economically significant conflict between the influences of sales promotions on commercial enterprises and their potential obligations when advising their own customers. The advertising industry is faced daily with the question of if and when a sales promotion violates the rights of a third party (for example the consumer or a competitor) by unfair means. Their answer can result in far-reaching consequences, either from competition law or criminal law. Fabian Pfuhl studies the conflict and gives detailed solutions for a legally compliant evaluation of planned promotional campaigns.
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