Die gattungsmäßige Verwendung von Marken

Essig, Holger  Die gattungsmäßige Verwendung von Marken
2010. XVII, 349 pages. GEuWR 47

ISBN 978-3-16-150559-1
sewn paper € 59.00

Holger Essig

Die gattungsmäßige Verwendung von Marken

[The Generic Use of Trademarks]

Published in German.

"Kleenex" or "Walkman": Successful brands are often used in everyday language as a generic name for products of different manufacturers. The author studies the problems caused by the generic use of a brand name for the trademark owner and develops legal and economic solutions for defending the trademark.

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